mobility innovation & startup advisory
Advisory for startups and innovation teams creating the future of mobility.
Start a conversationWe help founders and innovation leaders understand and articulate the journey from a clever idea to a valuable proposition. Working at the intersection of design, business and technology, we help leadership teams forge strategies that transform businesses and grow new ones, combining deep industry knowledge with a creative edge.
Startups face unique if familiar challenges. We construct bespoke services that fit your needs and where you are in your roadmap, tailoring our approach to each client.
Sharpen value proposition for investor and sales presentations
Identify potential applications within the mobility space and value chain
Translate new technology and research into compelling value propositions
Concept direction for creative and commercial teams integrating novel technologies
"Robert sees the big picture and the smallest details at once, connecting how a seventies Merc reflects its cultural moment just as easily as explaining how AI is reshaping how we generate ideas today."
Co-Founder, littlevoice
"When it comes to strategy and understanding how you can position yourself in the current and future automotive market, it is difficult to imagine a better professional."
Karina Tjugen-Luper, Senior Director UK, FrankfurtRheinMain GmbH
"There are few people I know as erudite in design matters small and large, from the radii of a car door handle to the sociology and economic drivers behind a market appetite for a quieter aesthetic."
Sam Livingstone, Director, Car Design Research
"Robert is adept at recognising new areas for growth by synthesising a variety of influences. He works closely with design teams and technical partners to coordinate strategies and agree targets for a consistent brand identity."
Head of Exterior Design, Concept Design, BMW AG
Robert Forrest is an accomplished writer and commentator, offering thoughtful insights on all topics related to mobility, from design and process, to the role of technology and its impact on business and policy-making.
To explore the possibility of Robert Forrest contributing to your organisation, please get in touch.
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Leading business strategy for a deep-tech startup building SaaS that keeps humans in the loop and optimises sustainability in product development. Combining market insight with interface design and commercialisation strategy across automotive, defence and adjacent sectors.
Concept definition, specification and UX ecosystem for a micromobility provider. Market research, user testing and stakeholder interviews, presented as a report and evidence-based roadmap to founders.
Strategic options for next-generation manufacturing infrastructure wrapped around an automotive client zero. Demonstrated how inward investment could be attracted and transformational benefits delivered for the broader regional economy.
Brought in to address a failing value proposition in a home technology product line. A structured process revealed a critical operational gap invisible to the organisation. Findings presented to C-level. Recommendations adopted and implemented.
If you are building something in mobility and need a rigorous outside view, we'd like to hear from you.